10 Inside Tips to Make Money on Etsy From Successful Sellers
Starting an Etsy shop can be an exciting and rewarding way to make money online doing what you love. With over 60 million active buyers searching Etsy each month, there is huge potential to grow a successful shop. However, with so much competition it can be tricky to stand out and attract buyers.
That’s why we asked 10 of Etsy top-earning sellers to share their best tips for Etsy success. From optimizing SEO to marketing on social media, read on for insider advice to help you make more money on Etsy.
1. Choose the Right Niche
One of the most important decisions when starting an Etsy shop is selecting your niche. You need a niche that has enough demand from buyers but not too much competition from other sellers. Do your research to find that sweet spot.
"Focus on what you are passionate about, then dig into the data to make sure there is buyer demand," recommends Sarah, owner of MountainModernHome. "I loved designing nature-inspired decor but had to pivot to farmhouse style to get more sales."
2. Create High-Quality Products
Buyers are drawn to shops with cohesive branding and well-made products. Invest time into product photography, materials, and packaging to showcase your products’ quality.
"Having professional photos is an absolute must to make sales," emphasizes Linda from MARK. Woodworking. "I use all natural light and keep the backgrounds simple to highlight the product."
3. Price Competitively
Conduct competitor research to determine appropriate pricing. Price too high and you will lose buyers; too low leaves money on the table. Find the sweet spot based on materials, time, and demand.
"I price 10-20% below similar items in my niche that sell well," shares Yvonne from QuiltedCotton. "This helps me win the sale but still make a good profit."
4. Perfect Your SEO
SEO (search engine optimization) helps your Etsy listings appear in search results. Use relevant keywords in your titles, tags, and descriptions. Refresh old listings to keep them ranking high.
"SEO is what took my shop from getting 5 sales a week to over 50," says Lindsay from PaperPandasCo. "It’s a long-term strategy but worth the investment."
5. Use Etsy Ads
Etsy on-site advertising platform allows you to bid on keywords so your listings appear at the top of searches. Most sellers recommend starting with a low daily budget of $1-2 and tweaking based on results.
"My conversion rate from Etsy ads is over 10%, making it hugely worthwhile," reports Jenn from TheWoodpecker’sNook. "Just monitor your ROI and adjust bids accordingly."
6. Market on Social Media
Promoting your Etsy shop and products on social media expands your reach beyond Etsy. Share shop updates, new product launches, sales, and behind-the-scenes content.
"Instagram is the #1 driver of traffic to my shop," says Sabrina from MadeOnLongIsland. "Using hashtags and tagging other makers helps a lot too."
7. Offer Free Shipping
Providing free shipping, even if you have to build the cost into your prices, can significantly boost conversion rates. You can set a free shipping guarantee on Etsy or price items to build in shipping costs.
"I finally bit the bullet and started offering free shipping on orders $35+," explains Liz from HippyDippyArt. "Sales increased 20% the very next month."
8. Send Discounted Promos
Running occasional sales or sending discount codes to past customers tempts them to return and make another purchase. Just don’t overdo it.
"I send a 15% off coupon code to buyer emails lists on major holidays and see a huge spike in sales," says James from BlueRidgeWoodCo.
9. Provide Excellent Customer Service
Delight buyers with fast shipping, attractive packaging, and top-notch service. This earns 5-star reviews to build credibility and word-of-mouth sales.
"I include a handwritten thank you note with every order," shares Lisa from SimplySouthernCharm. "It is a small touch but customers really appreciate it."
10. Stay Passionate
Running an Etsy shop takes a ton of work. Stay focused on why you started and keep developing your store. Success rarely happens overnight.
"It took me over a year before I made any substantial income on Etsy," recounts Mark from HeritageWoodWorks. “Stay patient, keep improving, and your hard work will pay off.”
There you have it - 10 tips straight from successful Etsy sellers on how to make money on Etsy. Start putting these strategies into practice to take your Etsy shop to the next level. Happy Selling!
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